Advertising Opportunities

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Business Aviation Insider: The Official Member Publication of NBAA

Business Aviation Insider, NBAA's award-winning bimonthly publication, is mailed to thousands of Member subscribers and distributed to thousands more at NBAA events like the Annual Meeting & Convention and Business Aviation Regional Forums, as well as international shows like ABACE in Asia and EBACE in Europe. This full-color magazine provides authoritative information in the areas of safety and aircraft operations, legislative and regulatory advocacy, education and careers, networking and commerce – virtually every aspect of business aviation.

When you advertise with Business Aviation Insider, you reach business aviation professionals involved in all aspects of operations, including:

  • Company owners/presidents/CEOs and aviation executives
  • Flight department managers and aviation directors
  • Chief pilots and pilots
  • Maintenance managers and technicians
  • Schedulers and dispatchers

Nearly 80 percent of readers work for companies with at least one business aircraft; more than 20 percent of reader flight departments have five or more aircraft.

NEW OPPORTUNITIES FOR 2012! For the first time, special Business Aviation Insider sections will be published addressing the issues and challenges of U.S. companies operating in Asia and Europe, with bonus distribution at the ABACE2012 show in Shanghai and the EBACE2012 show in Geneva, respectively.

Your company’s ad message in Business Aviation Insider will reach business aviation’s decision makers. Act now for 2012 advertising opportunities.

Download the 2012 Business Aviation Insider information sheet for media planners.

Download the 2012 Business Aviation Insider rate card.

To review past issues online, visit www.nbaa.org/insider.

Highly Regarded Editorial Content

  • 91 percent of Business Aviation Insider subscribers agree that the magazine helps them better understand industry news.
  • 82 percent of respondents are very or somewhat satisfied with the magazine content.
  • 73 percent say that Insider keeps them informed of regulations and legislation affecting the industry.
  • 72 percent of readers report that the magazine helps clarify challenges faced by the business aviation industry.
  • 71 percent of readers say that the publication helps them better understand their Member benefits and services.
  • 69 percent of Insider readers recall receiving the magazine, and 64 percent of those readers read every, or almost every, issue they have received.
  • 62 percent say the publication has prompted them to become more familiar with changes to aviation regulations.
  • 52 percent say they have saved the magazine for themselves or for future use.
  • 52 percent of subscribers have given an issue of Insider to someone else.

*Data source: 2011 reader survey conducted by Marketing General Inc.

High Advertiser Value

Business Aviation Insider is delivered free of charge to more than 23,000 business aviation professionals employed by NBAA Member Companies and is distributed to thousands more at Association events like the Annual Meeting & Convention, Business Aviation Regional Forums, EBACE in Europe and ABACE in Asia.

Each issue of Business Aviation Insider includes two sponsor advertiser positions. As a sponsor advertiser, you are entitled to a full-page print ad to convey your message directly to NBAA Members, and your company’s banner ad will appear within the issue’s web site during the issue’s run.

Additionally, NBAA will recognize sponsor advertisers in promotional announcements appearing on NBAA.org and in NBAA Update, the Association’s weekly e-mail newsletter, which is sent to more than 20,000 subscribers. These companies also will be recognized on signage at major NBAA events, including the NBAA Annual Meeting & Convention with more than 25,000 Attendees.

2012 Editorial Calendar

Issue Insertion Orders Due Materials Due
Jan./Feb. 2012 Nov. 4, 2011 Nov. 11, 2011
Mar./Apr. 2012 Dec. 30, 2011 Jan. 6, 2012
May/June 2012 Mar. 2, 2012 Mar. 9, 2012
July/Aug. 2012 May 4, 2012 May 11, 2012
Sept./Oct. 2012 July 6, 2012 July 13, 2012
Nov./Dec. 2012 Aug. 31, 2012 Sept. 2, 2012

2012 Rates

  • $5,000 per full-page ad
  • Sponsor advertiser positions are inside front cover and back cover (or one sponsor advertiser may purchase both positions)
  • Inquire about other opportunities

Mechanical Specifications

  • Final publication trim size: 8.5” x 11”
  • Ad size: 8.25” x 10.5” for non-bleeds; 8.625” x 11.25” for bleeds
  • Binding: Saddle stitch
  • Stock and inks: Artwork colors should be CMYK; artwork with PMS colors, metallic colors and spot varnish will not be accepted
  • Sponsor must provide logo and artwork as press-quality JPG, EPS, TIF or PDF files

Contacts

For more information, contact sponsorships@nbaa.org.

Send artwork to:

Erika Freber
Tel: (202) 783-9265
E-mail: efreber@nbaa.org

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